Digital marketing is the practice of promoting and selling products, services, or brands using digital channels such as the internet, social media, search engines, email, and mobile apps. It leverages online platforms and tools to connect with target audiences, build relationships, and drive conversions.

Scope of Digital Marketing

The scope of digital marketing is vast and rapidly expanding as businesses increasingly embrace online platforms. It offers high demand across industries, with companies needing experts to build their online presence and attract customers. The field provides diverse career opportunities, including SEO, social media, content creation, PPC, and email marketing, allowing professionals to specialize based on their interests. With a global reach, digital marketing enables individuals to work with clients worldwide, breaking geographic barriers. As the field evolves with innovations like AI and automation, it continues to create new opportunities. Additionally, digital marketing skills are invaluable for entrepreneurship, helping individuals start and grow their own businesses.

Techniques of Digital Marketing

Search Engine Optimization (SEO):

SEO is the process of optimizing a website to improve its visibility on search engines like Google. It involves techniques like keyword research, on-page optimization, link building, and improving website performance to rank higher in search results. The goal is to drive organic (unpaid) traffic to the website and enhance user experience.

There are two types of SEO :

On-page Optimization

Off page SEO

Social Media Marketing (SMM):

SMM focuses on promoting a brand, product, or service on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. It includes creating engaging content, running ads, and interacting with the audience to build brand awareness, drive traffic, and generate leads or sales.